Brand Protection In India

Market globalization and the spread of advanced technologies have combined to create an environment where piracy is widespread and highly sophisticated. In this environment manufacturers, marketers and intellectual property owners face increasing threats from counterfeiting, product diversion, licensing/royalty fraud and intellectual property theft.

Brand owners are challenged by two main threats, counterfeit - the illegal copying and selling of a product, and grey market trading - the sale of a product destined for one country into another. The impact of these activities not only results in loss of revenue to the companies affected but also exposes the brand owners to additional costs through litigation, warranty and the undermining of the value of the brand. Organized crime has realized the opportunities available through counterfeit which has been made easier through the availability of high quality printers. This has enabled easy reproduction of good quality visual copies of packaging and labels.

TACT India is protecting the Intellectual Property Rights of some of the largest corporation of the world in India and the sub continent. TACT India is intricately networked with the government regulatory and law enforcement mechanism which renders a definite edge over adversaries. The edge is further enhanced by intricate market and distribution network knowledge coupled with superior investigative skills. TACT India is uniquely poised in providing a comprehensive solution to brand protection issues, which includes a specialized market survey, investigations, enforcements, legal cover and monitoring resurgence. These are achieved through combined experience, expertise and a strategic alliance with a specialized law firm.

The brand protection services offered by TACT India include the following:

Intellectual Property Rights Protection
:: Strategic analysis of existing data to identify the supply chain from manufacturer to buyer across
    India and the sub continent
:: Comprehensive brand protection program including market survey, investigations, enforcement, and           
    legal back up.

:: Monitoring resurgence.

Grey Market Analysis
:: Full assessment of the scale of grey market activity.
:: Identification of markets and individuals involved.
:: Consultation on preventive and punitive measures that can be taken.

TACT India provides comprehensive brand operations, that are inclusive of legal support provided by a specialized dedicated law firm, which has been elaborated in legal section.