IPR, Brand Protection and Anti-counterfeiting

A globalizing economy and enhanced consumer aspirations, particularly in developing markets like India, have fuelled a vibrant alternative market for pirates and counterfeiters. Ironically, the more popular a brand is, the more vulnerable it is to infringement.

As brand owners confront increasing threats from the twin menaces of counterfeiting and grey market activity, corporations expect the law enforcement and legal systems to be more robust. However, these expectations are belied in emerging markets where the government generally grapples with more immediate challenges in the social sectors. White collar crime is still not viewed as seriously in India where prevention and investigation of more basic physical crime consumes the energies of the policing system.

Multinationals, therefore, are constantly attempting to seek out risk mitigation specialists in markets that promise exponential growth where India features almost at the top of the pyramid with its more than two hundred fifty million middle class population (which is almost the size of the entire US population) aspiring for globally recognized branded products.

TACT India is among the most preferred IPR and brand protection consultancies for multinationals with extensive Indian operational experience and capability.  The unique feature of TACT is its ability to combine turf based brand monitoring expertise with in house legal assistance.

The firm addresses the IPR & Brand risk on multiple fronts –

 
1)    IPR Protection

Research analysts of TACT (typically MBAs) are constantly undertaking strategic analysis of existing field data to establish the supply chain trail from manufacturers to the end users across India and the sub continent.

When mandated by the client, TACT unfolds its integrated program of enhanced market survey and investigations culminating in enforcement in tandem with legal support.

As a perpetual service, TACT is also equipped to monitor resurgence.

      2)    Grey Market Analysis

An ongoing activity, TACT’s field resources comprising mostly of former armed forces and law enforcement professionals are routinely engaged in assessing the scale of grey market activity, identification and mapping of markets and individuals involved. Based on the inputs of its filed resources, senior consultants of TACT provide customized insight into preventive and punitive measures in conformity with the Indian legal system.

     3)    Market Survey and Surveillance 

Patent Violation related investigations.

      Design Act Violations.

 

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