Brand and IPR Protection

Globalization and technology advances have worked as much to the benefit of the counterfeiter as it has for the brand owner. The subsequent risks that manufacturers,marketers and IP owners confront are manifold i.e.counterfeiting product diversion  licensing / royalty fraud and IP theft.


Brand owners are primarily exposed to the threats of counterfeiting - the illegitimate replication and sales of a product and grey market trading - the sale of a product headed for one destination occurring in another. These illegitimate activities not only impact the brand owners' revenues but also expose them to the avoidable costs of litigation, warranty and the more significant issue of brand dilution.


Organized crime syndicates have leveraged high quality printing capabilities of contemporary equipments that facilitate easy replication of packaging and labels.


In response to this proliferating risk, TACT India's Brand / IPR protection service is structured to provide a comprehensive solution to its MNC and domestic market leader clients. TACT India works closely with the regulatory and law enforcement apparatuses unlike some other players who operate outside the law in India. The other advantage of engaging TACT India is our deep understanding of intricacies of the local market and distribution dynamics. TACT India is uniquely positioned to solving your brand / IPR issues in a manner that is unrivaled in India.

Brand & Intellectual
Property Rights Protection:

• Strategic analysis of existing brand infringement pattern to map the illicit supply chain emanating from the manufacturer all the way to the buyer on a pan-India basis.

• Integrated brand protection program including market survey, investigations,enforcement and legal backup and cover.

•  Monitoring resurgence.

Grey Market Analysis:

• Assessment of scale of grey market operations.
  

• Isolation of markets and entities involved.
  

•  Preventive and punitive action consulting.

Supply Chain Integrity Audits

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