Successful brands are being counterfeited and sold on an unprecedented scale around the globe. According to the International Chamber of Commerce, counterfeit products account for approximately 8 % of world trade - a staggering $200 billion a year. Sophisticated counterfeiting syndicates often include individuals who are connected with the brand owner.
Once the illegal lines of supplies get formed, formalized and stabilize then at that stage even if one does push, organized crime (if not already involved) will find an easy revenue source in it and step in to cover that temporary gap and then the degree of complication just becomes multifold. Some other sectors that saw this happen like movies, music, pharmaceuticals are everyday fighting a losing battle and spending crores per year with inadequate results. We advocate a strategic approach to counterfeiting issues and trademark infringements. Thorough investigations and a detailed knowledge of local enforcement policies and organizations are essential to achieving success.
Strategic analysis of existing brand infringement pattern to map the illicit supply chain emanating from the manufacturer all the way to the buyer on a pan-India basis.